Event News

Gatherings and community influence buying behavior.

Still, physical stores remain important.

Executives must think about employees just as much as customers.

He notes that success in the retail landscape today requires a balance of regional scale, consumer trust, and future-proofing.

Faith Chua, Senior Brand Manager of Malts at Diageo Korea, shares how cultural relevance shapes luxury spirits in Korea.

He shared his thoughts on how retail operations can become more profitable and scalable.

He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.

Top executives from SM Supermalls, National Book Store, ACE Hardware, and more will share insights on AI operations and localised marketing.

Industry leaders will discuss consumer behavior insights and omnichannel growth.

The summit will also address workforce transformation and leadership in retail.

Industry leaders will explore strategies for next-generation customer experiences, technology integration, and sustainability.

Alex Chen of Yeo’s Singapore shares how the Gen Tea campaign engages youth by connecting them to Singaporean identity and culture.

Angela Kuo of DIAGEO Taiwan highlights how the Johnnie Walker Blonde launch made whisky more approachable for younger consumers. 

C.P. Vietnam Corporation’s Vinh Thi Ho highlights how the company supports community livelihoods through sustainable tree-planting initiatives.

Marvin Tiu Lim of Mega Prime Foods Inc. highlights how the “Sariwang-Sarap, Sariwang-Sustansya” campaign showcased freshness and nutrition. 

Kristi Kee of Mars Wrigley highlights how the Snickers Malaysia campaign shifted its focus from traditional ads to genuine consumer engagement.